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Step 2 · 3 of 6 · 10 min

Content creation

Ideas aren't the bottleneck. Knowing exactly who you're writing for — and how you sound — is. Get that down once and the writing stops being a blank page every morning.

The content system — walkthroughOpen in a new tab

Do these first

Now write it down

0/3 answered

One line. This sits at the top of everything you write.

Name 1–3 people or posts. What specifically do you like about how they write?

A failure, a client turnaround, a decision you changed your mind on.

How consistently do you publish something worth reading?

1 = not happening · 5 = this is genuinely working for me

This becomes your content foundation — everything else gets built on top of it.